How to Set up a Pinterest Business Account and Optimize it for Success

We all love Pinterest for our personal projects and inspirational tasks. And it’s the perfect place for your business to find footing to increase conversions, sales, brand awareness, and more!

But, we often overlook the difference Pinterest can bring to your business. 46% of pinners use Pinterest to discover a new brand – which means it’s the perfect place to find the next purchase for people.

For a business, though, you’ll need a Pinterest business account. Engage with newer audiences, find new customers, see what strategies are working in the Analytics dashboard, and discover what’s trending in the Business Hub.

With unique tools and resources, a Pinterest Business Account can help you stay ahead of the curve. In this article, we’ll take you through the features and benefits of a Pinterest business account, steps to set up and optimize a business account, and some helpful scheduler tools to power your social media scheduling game.

Pinterest Business Account: Features

A Pinterest business account is not like a regular personal account. We’ll discuss the exclusive features you get with a Pinterest business account:

Pinterest Business Hub

Enjoy access to exclusive tools, tips, and insights to learn more about your audience, performance, and upcoming trends. You also get a small business resource to join communities and win battles together.

Pinterest Ads

Find different Pinterest ad formats that align with separate business goals. Set up audience targeting to reach the correct audiences. You can create them on mobile, work with approved partners for better results, and get an overview of the Ads Manager.

Pinterest Analytics

Get account insights that allow you to scale posts and ads, see how people are interacting with your posts, and see engagement for all pins you have posted. You can also view the most popular pins to build your media strategy with confidence.

Pinterest Create

With business accounts, you get to create rich pins that align with specific business outcomes like conversions, offline sales, and awareness. There are three known formats currently – article, recipe, and product. When you use product pins, you can show pricing easily.

Pinterest Business Account: Benefits

Pinterest business accounts are free, but they come with a set of powerful features that can make a big difference. You’ll get access to Analytics that’ll help you visualize and monitor your performance and the direction your business is headed in.

More business for your business

Pinterest’s the only social media platform where users come to discover inspiration, new brands, and products. Hence, being on this platform, which is a visual search engine of its own, can be really beneficial to your business, no matter the stage you’re in.

Understanding your users

Pinterest’s great at understanding customer preferences. Whether that’s through their annual Pinterest reports or feed curation, it offers a unique opportunity for businesses and brands to position themselves in ways that are attractive.

Plus, Pinterest’s Insights Hub can give you direct and actionable insights into your audience. You can spot what strategies are working, what demographic you’re attracting, and what seems to be a miss! You can also see who the overall audience is, what’s trending, and what the predictions for the near future look like.

Better website traffic

Want to get traffic to your website organically? Try Pinterest to increase the links back to your website. It works significantly better than any other social media platform.

When you have a Pinterest business account, you get to post rich pins. Now, what’s special about rich pins? They automatically sync information from your site. So, all the metadata related to a rich pin is shown on the pin itself. You have to set them up, and once you have, you’ll be leading customers to your website with more data.

You can also use product pins to display pricing and facilitate an easier shopping experience.

Set up a Pinterest Business Account

Follow these steps if you don’t have a Pinterest profile or would like to create a new business account from scratch:

• Visit Pinterest Business Account
• Enter details like email, DOB, and password
• Click on Create Account
• Next, you can set up a profile picture, write a rich description and start your journey

If you already have a Pinterest account, you can upgrade it to a professional one. Follow these steps:

• Go to your personal Pinterest account
• Next, go to Settings > Account Management
• Scroll down to Account Changes > Convert to a business account
• You’ll be shown what advantages a business account gets; click on Upgrade at the bottom

• Add a brand name and website link, and click on next
• Select the focus category of your brand (think genre) and choose 3 goals
• Describe your business – whether you’re a blogger, a contractor, a local store, or an online marketplace
• And then, you’ll get started with sharing ideas or showcasing your brand 
• You have a business Pinterest account up and running in no time

Optimize a Pinterest Business Account

Having a profile that helps build trust and increases the chances of discoverability is crucial to the success of your business. What good is a Pinterest business account if it’s not getting your business?

So, after you’re done setting up a profile, follow these steps to optimize it for Pinterest SEO:

• Add a profile image, preferably a closeup, or your brand logo to get started
• Next, it’s time to add a cover image. Running out of ideas? Showcase your business’s tagline
• Next up is your rich description, which should be optimized with Pinterest-specific keywords

• Add the username that you want to be searched for
• While you’re at it, also add your pronouns
• You can claim your website and link it to your blog/website
• Though optional, you can also add an address, contact details (email & phone), and a retail store location

How to Make the Most Out of Your Pinterest Account

While the last step ensures you’re all good to go, this step is all about putting yourself out there. What best practices and strategies should you follow to ensure your pins get visibility? Take a look at these tips below:

• Creating boards is another major step; choose names that are easy to search for and convey the intention of your posts
• Add board descriptions that state their purpose and are SEO optimized
• Add pin titles that’ll be easily searchable
• Don’t miss out on the pin descriptions or the alt texts. Both should have some keywords with decent volume
• When choosing images, don’t underestimate good lighting, high-resolution assets, and great framing
• Go for images that are in 2:3 aspect ratio
• You can use logos on images, but keep them subtle
• You can include CTAs to encourage your audience to take a specific action
• For videos, don’t expect your audience to get everything from the video. Also, have closed-captions

You can also check Pinterest’s best practices and review the specs it recommends for pinning to get the best results.

Pinterest Scheduler Tools

#1. Buffer

You can schedule eye-catching pins on Pinterest with Buffer – an official Pinterest partner. Get all the edge you need to measure your performance, schedule posts for months at an end, and make changes in no time.

Buffer can help your business stay ahead of the curve by providing direct pin scheduling and tracking pin performance. There’s also Canva built-in so that you can generate all the marketing visuals you need for your Pinterest business account to blow up.

In fact, Buffer also comes with a browser extension that can help you pin posts anywhere on the web. With Buffer, you can also repurpose content from your other social media channels like Facebook, Instagram, and LinkedIn and turn them into pins.

#2. SocialPilot

SocialPilot, as a Pinterest scheduler tool, can optimize your pinning efforts by scheduling to different boards that you might. Perfect for Pinterest virtual assistants or social media managers, SocialPilot can help you visualize your pinning strategy with powerful features.

There’s an in-built editing tool that can help you edit your to-be-pinned images. To make your content personalized and tailor-made, you can also add website links, emojis, image alt text, GIFs, custom fields, and unique watermarks. Moreover, get ready to amplify your pin creation with the power of AI.

You can also create enviable mood boards with a content calendar, keep a tally of your most popular pins, and keep your hashtag clusters handy for insertion.

Furthermore, SocialPilot amplifies your chances for collaboration. You can bring in your entire team, delegate tasks, get approvals, and reach your social media targets better.

#3. Tailwind

If you’re looking for a Pinterest scheduler tool that’ll have you schedule 7 days of pins in under 20 minutes, Tailwind is the one! You can visually plan and schedule pins through Smart Scheduler. By that, we mean to engage your audience when they’re most active.

Plus, you can take advantage of the interval pinning to schedule pins at preset and healthy intervals. You can also use a drag-and-drop calendar to readjust where everything goes. As it’s a Pinterest marketing partner, you know it’s 100% safe to use.

In fact, you can use its multi-functional browser extension to pin posts to several boards, custom lists, and plan for multiple boards. You can also use Tailwind’s recommended best practices to actively monitor your pin performance.

Another remarkable feature of Tailwind is its sparkling communities! Be a part of communities that serve over 20,000+ niches and reach newer audiences. In fact, you can team up with new influencers by meeting them online.

Don’t forget to put the Pin Inspector to spot the top-performing posts so you’re able to replicate more of what’s working. Or better yet, use the top Pins Report to see what’s working and what needs tweaking.

#4. Hootsuite

Pinterest is all for inspiration, and for businesses that want to make the most of it, Hootsuite can help. Make your boards beautiful and manage multiple accounts under a single dashboard. There’s more!

You can create private and public boards directly from Hootsuite. In fact, you can manage Pinterest as a team. Manage multiple accounts without compromising the power of a single, secure, and integrated workflow. You can also measure your business results and understand how to connect the dots between website conversions and Pinterest activity.

Its 30-day free trial offers good ground for you to ascertain whether this super business-friendly scheduler tools work for your specific business or not! Besides, Hootsuite’s a suitable platform to get reports and advertising content easily.

Hootsuite has a power-up over the other scheduler tools. Its AI writing partner OwlyWriter can help you overcome writer’s block and create content that sticks. Plus, make use of its wide sources of resources: blogs, resource library, webinars, and free tools to stay on top of your Pinterest game!

A Pinterest Business Account – The Way Forward

Whether you’re a small-scale business or a mid-size enterprise, or a large business looking to expand further, a Pinterest business account can set you up for success. Its visually powerful and mobile-first features give your business and brand the boost it needs.

Posting every day is crucial. If you don’t have the time to set up pins every other day, you can schedule them for months at an end with the Pinterest scheduler tools we have just mentioned.

You can track your performance from a single dashboard, take the help of their built-in image generation and content generation tools to discover inspiration, and share it with your audiences. With these tools, you won’t need to hire a hefty social media manager – you’ll get all the help you need.

Plus, a Pinterest business account gives you a wholistic view of analytics, ads, and upcoming trends so that you’re always ready for what’s next. Make your Pinterest business account more powerful with scheduler tools that let you fire up months of content in minutes!

You may also explore the best Pinterest scheduler tools to maximize your pinning potential.