13 Cost-effective Email Marketing Platforms for Bloggers

Send newsletter, marketing emails, deal offers, product news, and everything at a lower cost.

Finding a service to send quality newsletters to your audience that is not only cost-effective but also effective is difficult. Most users fail to identify their needs and spend a lot on email marketing software.

Email is still one of the best ways to build an audience, get more traffic, and increase returning visitor statistics. I assume you already have a tool in place to collect the emails and looking for a platform to send an email to them. If you are using WordPress and looking to collect an email, then check out Thrive Leads.

Let’s explore the following to send nice emails.

BigMailer

BigMailer is a hosted email marketing platform optimized for marketing agencies and consultants that need to manage multiple brands, as well as high-volume senders. It offers management of up to 10 million contacts with unlimited monthly sending. The free tier is up to 1000 subscribers and 2000 emails per month.

BigMailer leverage AWS SES and integrates with all leading apps, websites, and CRMs. It allows you to:

• Manage all campaign types – bulk, auto/drip, RSS to email, and transactional
• Manage your email templates with either drag-n-drop or HTML editor
• Mobile-optimized templates library
• Advanced segmentation and geo-targeting
• Advanced engagement analytics and campaign reporting
• Signup forms

The platform offers Zapier integration, contact management APIs, and a webhook to sync up data with your web application. You can get live chat support 7 days a week.

Sendy

Sendy is a self-hosted email newsletter application that sends emails via Amazon Simple Email Service (SES) and costs just around $1 for 10,000 emails.

Highlights

• You have to pay a one-time fee of $59. Unlike other services, there is no need to pay any monthly fees
• It integrates well with popular third-party applications like WordPress, Magneto, Joomla, and Zapier
• You can easily set up subscription forms with Sendy and segment your subscribers into multiple lists
• Once your newsletter is sent, unsubscribes, complaints, and bounces are handled in real-time by Sendy, and you do not need to worry about manual cleanups after a campaign.
• It allows you to enable or disable double opt-in, depending on what you want.
• You can use a WYSIWYG editor to design your newsletters. If you want to use your HTML template, you can copy the code and paste it into the editor while in the “source” view.
• In the reports section, Sendy will intuitively send you several statistics about your campaign.
• You can automate personalized responses. E.g., Wishing someone on their birthday.

Mailercloud

Mailercloud offers an advanced email marketing platform for bloggers that they can use to create, send and track their email campaigns. Now, managing the campaigns becomes easy and effortless with this solution.

Highlights

• It comes with mobile-ready and tested newsletter templates for professional email newsletters.
• Drag and drop builder for designing engaging email templates for the best response.
• This platform also offers a custom HTML editor for coding experts to create unique and attractive emails.
• It has an email personalization feature for better email open and clickthrough rates.
• Here, you can send emails from custom domains to build brand consistency.
• Dedicated IP from which only you can send emails for sender reputation.
• This platform lets you develop your own customized email automation workflows.
• A/B testing allows you to perform a controlled experiment with your marketing campaigns.

Sendinblue

Sendinblue is an affordable email marketing platform whose pricing is pretty transparent. Unlike other email marketing platforms that get quite expensive as you scale up, SendInBlue is consistently priced.

Highlights

• It offers a free package that lets you send 300 emails per day for an unlimited number of contacts
• If you upgrade to Lite, you can bypass the daily limit, and an upgrade to Bronze can let you get rid of the Sendinblue logo in the emails
• With its intuitive interface, you can easily create attractive newsletters by dragging and dropping elements
• You can create custom forms and also segment customer lists to build and target audience
• SendInBlue offers real-time statistics, heat maps, and other reports which can help you in assessing click-through rates, open rates, and various other parameters
• SendInBlue is compatible with many popular tools such as WordPress, WooCommerce, Salesforce, Google Analytics, etc.
• It also offers templates sending order confirmations, payment receipts, password resets, and other transnational emails.

Mailjet

With over 130,000 companies using its platform, Mailjet is a top-rated web-based solution that lets you send transactional as well as marketing emails. You can also track the emails you send and analyze them in real-time.

Highlights

• Mailjet gives an intuitive drag-and-drop email builder which can be used to create beautiful newsletters that display correctly on all types of devices
• Its A/B test feature allows you to try up to 10 different variants before sending the one you like the best to your contacts
• With Mailjet, you can compare the results of your current newsletter campaign with the previous ones to analyze results and in turn, improve marketing strategies
• To monitor and manage transactional emails efficiently, there is a dedicated Android and iOS app
• The ‘Free for Life’ plan allows you to send up to 200 emails/day
• You can personalize email templates to include names, cities, companies, and personalized images to improve engagement
• It is straightforward to set up Mailjet’s Email REST API and send emails via SMTP relay or Send API

MailPoet

MailPoet is a popular WordPress plugin that can be used to send email newsletters right from your WordPress dashboard. The plugin is used by over 300,000 websites.

Highlights

• The free version allows you to send emails to up to 2000 subscribers
• You can easily integrate it with Google Analytics and get detailed statistics for each subscriber and newsletter
• To ensure that your subscribers receive the newsletters that you send, with MailPoet, you get automated bounce handling, spam score testing, and improved delivery

Cloudy.email

Cloudy.email is an email marketing platform that doesn’t need its users to pay monthly charges to use it. You can send emails to unlimited contacts at $1 for 1,000 emails.

Highlights

• Since Cloudy.email is based on Amazon’s infrastructure, the open rate of emails is higher
• It is highly scalable
• It is secured by 256 bit SSL certificate and prevents spam, and bounces automatically
• There is no limit on how extensive your mailing list can be
• It provides intuitive reports so that you can see who viewed and interacted with your newsletter

Sender.net

Sender.net is a great email newsletter platform that doesn’t charge you for up to 2,500 subscribers and 15,000 emails per month. With its basic plan that starts at just $8/month plan, you can send up to 60,000 emails to 5,000 subscribers.

Highlights

• It comes with a simple User Interface and allows you to seamlessly design newsletters that look good on a desktop as well as mobile devices using its Drag and Drop feature
• The deliverability is accurate as they use dedicated IPs for frequent senders
• There is no limit on the number of users for each account
• You can efficiently deliver instant announcements using Web-push notifications
• The email analytics feature helps you measure the success of your email campaigns

Mailerlite

MailerLite offers unlimited emails and contact list storage. It is one of the cost-effective solutions to send a newsletter.

You can get it started for FREE if you have up to 1000 subscribers.

MailerLite got a drag-n-drop editor to compose a beautiful email to engage more with your audience. Some of the features are:

• Newsletter templates
• Use their landing page, and embedded forms to grow the email list
• Personalization
• Deliver by timezone and email automation
• Powerful analytics

MailerLite has an API to be integrated within your application and offers multiple integrations out of the box.

• Use with a WordPress site
• Sync with OptinMonster, Thrive Leads
• Connect to Shopify, Squarespace, WooCommerce
• Add a subscription tab to your Facebook page

MailerLite looks promising for bloggers, startups, and small to medium businesses.

GetResponse

Simplify your email marketing job and boost your sales with this fantastic resource. GetResponse is a user-friendly tool that comes with a robust drag and drop builder allowing you to create an email campaign in no time at all.

You also get some of the most striking landing pages and responsive forms with built-in features. Both these features can be used immediately, as soon as you install and set u the tool on your website.

Let’s have a look at some of the features that it offers:

• Create smart automated campaigns
• segment your contacts based on age, gender, location, etc
• Design content for a specific group of clients
• Integrate with a wide range of third-party lead-generating software

Drip

Drip is one of the most loved and effective email marketing platforms that you can ever have. This tool is super responsive, highly flexible and a very user-friendly resource that you can easily set your hands upon.

This tool can easily add multiple signup forms to your website and start marketing your business to capture leads.

The best thing about Drip is its brilliant support system.

it offers extensive documentation apart from live chats, webinars, free guides, and detailed courses to make using this tool easy and convenient.

Let’s see what more it does:

• Automate your emails
• Navigate Integrations
• Use tags, custom fields, and events
• Automate workflows

Aweber

Aweber is another brilliant email marketing solution that can help you build relationships with your clients and increase your business to a larger scale. It is one of the most loved email marketing tools that can be used on any kind of platform.

You can get started with this resource with just a few mouse clicks. It comes with some of the most appealing email templates that are ready to be used as soon as the tool is set up on your website.

Here are a few features that it offers:

• Keep track of your progress
• Set up autoresponder followups
• Create automated emails
• Apply tags to trigger automated email campaigns

Moosend

Trusted by some of the biggest names like Gucci, TedX, and Vogue, Moosend is an all-in-one email marketing platform that can potentially help your business reach great heights. It has features that are beyond just “email marketing”. There’s an entire marketing suite for you to utilize.

You can drag and drop elements to create stellar emails, segment your list, and perform A/B testing. It also has brilliant-looking subscription forms that are GDPR compliant and highly customizable. You can build landing pages, personalize emails, and analyze the growth over time.

You can easily integrate Moosend without having any coding language with your favorite apps. Check the entire supported apps list.

It has a thorough knowledge base, tons of video tutorials, and an impressive support staff available whenever you need them.

Conclusion

I hope the above helps you in choosing the email marketing platform. If you are willing to set up email software yourself, then Sendy would be a good deal.

Next, find out some of the best platforms to run your newsletter to make money.